KUALA LUMPUR: Canon has introduced its 2024 lineup of camera advocates (EOS Masters), continuing its legacy of fostering collaboration and enlightenment within the digital imaging community.
The EOS Master initiative, initiated last year, serves as an ongoing platform facilitating interactive engagement between aspiring creative individuals, including beginners, students, professionals and seasoned experts in Malaysia.
The 2024 lineup comprises 17 distinguished photographers and videographers, each with illustrious careers that have significantly impacted the creative industry.
Canon Marketing Malaysia president and chief executive officer, Masato Yoshiie, expressed Canon's passion for embarking on a shared mission with the EOS Masters to unlock the possibilities of creative expression and empower individuals nationwide to capture and share the moments that matter most.
"Their talent and passion for cinematography and image-making are aligned with our commitment to innovation.
"We are genuinely grateful to have these industry experts join our journey to elevate our brand and inspire a new wave of passion for photographers and videographers in Malaysia," said Yoshiie.
He said Canon's initiatives are guided by the Kyosei philosophy, conveying dedication to seeing all people living and working together for the common good and the betterment of humanity.
The signing ceremony for the partnership agreement between Canon and EOS Master took place at Bamboo Hills, Kuala Lumpur.
All EOS Masters will play a role in leading Canon's passion for contributing to the local development of talents in the creative scene.
Under this initiative, these 17 camera advocates will lead a range of activities, including workshops, seminars and exhibitions, throughout the year.
Through these events, they will share techniques, challenges, and personal anecdotes, providing participants with opportunities to upskill or reskill and emerge with refined skills and a renewed passion for their craft.
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