Having been in the market since the 1990s, Fresh Soy Face Cleanser is a popular choice among beauty buffs and now the brand has released a limited-edition version of the product.
It's a whole new look for the product as the packaging comes in a design that celebrates the beauty of all skin types.
"At Fresh, we celebrate our differences. Our individual gender identities, sexual orientations and races are what make us special, beautiful, and ultimately fresh, said founders Lev Glazman and Alina Roytberg.
The cleanser now comes in four different sizes to suit the customers' needs but only one size out of four is presented in the limited-edition design, which is the 200ml tube. Other two sizes are 50ml, 150ml and 400ml.
The limited-edition cleanser is available at Sephora retail and online stores while the jumbo size is exclusively available at Fresh Mid Valley Boutique.
There's also the #SoyObsessed Instagram Contest that's open to public until May 16, where participants stand a chance to win a one year supply of Soy Face Cleanser and RM1,000 worth of Fresh products.
Post a picture of your #SoyObsessed moment and fill in the caption: "I am #SoyObsessed because…." Then tag three friends to join the contest in the caption. Best picture and caption wins.
Check out Fresh's social media platforms for more information.