Dubbed "the ultimate new matte lipstcik with a velvet style", Guerlain's new Rouge G Luxurious Velvet has a new formula to encapsulate Parian chic.
Guerlain Makeup creative director Violette says the Rouge G collection has the most refined velvet matte formula.
"It's the perfect beauty signature with a style that is so Parisian, so Guerlain,"
Formulated with nourishing mango butter and mattifying silk wood extract, the new formula goes onto lips like velvet.
Deep in colour and boldly matte, this highly saturated, pigmented formula offers 16 hours of intense colour on the lips that is luxurious, subtle and more artistic.
For the first time, Rouge G is also all dressed up in fabrics sporting the essential patterns of Parisian style.
In a nod to ethical fashion, the cases have all been upcycled. Guerlain has undressed its old collector cases to offer them a new autumnal wardrobe.
With a swipe across the lips, the 15 bright and sophisticated velvet shades of Rouge G Luxurious Velvet will leave an exceptionally comfortable, ultra-sensual velvet finish on the lips that feels seamlessly forgettable all day long.
Out of 15, the brand has recognised four it-shades-- N°880 Ruby Red, N°214 Flame Red, N°888 Burgundy Red and N°910 Black Red-- to capture the spectrum and spirit of the collection.
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