Lab Series, a trailblazing brand in men's skincare founded 30 years go, has redesigned its packaging to be functional, modern and easy-to-navigate with clear product benefits and ingredients on pack.
Six new product series for most common male skincare concerns are colour-coded based on the benefits of the products for instant recognition: Daily Rescue, All-in-One, Oil Control, Anti-Age Max LS, Grooming and Instant Fix.
The brand says its believes protecting the environment is as important as taking care of men's skin and it strives to enact new sustainability measures.
More than half of packaging by weight will be recyclable, refillable, reusable, recycled or recoverable with the goal to reach 75 per cent by 2025. More than half of the new packaging contains a minimum of 20 per cent recycled content.
The brand is also introducing refillable cartridges under its luxury skincare line with Anti-Age Max LS Serum and Lotion. Using the available refills and reusing the bottle's pump helps contribute to the reduction of plastic waste by at least 20 per cent.
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