KUALA LUMPUR: Following the success of its Scam Prevention Short Film Contest last year, SunStrong Entertainment continues to promote social responsibility with 'Speak Up Bravely If Something Happens'.
This campaign highlights seven themes – scams, mental health, suicide, substance abuse, bullying, sexual assault and abortion – through a radio drama and a specially recorded single.
SunStrong Entertainment founder Jment Lim said in a statement today that they had long been zeroing in on social causes through music, films and TV series.
"Speak Up Bravely If Something Happens demonstrates our unremitting pursuit to help bring about a harmonious society," he said.
The campaign was recently launched at A Quiet Place in the Federal Arcade here by Deputy Communications Deputy Minister Teo Nie Ching.
Teo said that the government had stepped up efforts on content removal and set up helplines and reporting channels for the hardships highlighted by this campaign.
"This is yet another commendable initiative by SunStrong Entertainment, which has been persistent in their prevention education and awareness efforts.
"We call on more parties to utilise various platforms to spread educational and informative content for a better Malaysia," she said.
Lim said: "Over the years, besides being part of some great films such as Snow In Midsummer directed by Chong Keat Aun that received nine nominations at the Chinese-language Oscars known as Golden Horse Awards, SunStrong Entertainment has also been sponsoring, supporting and holding numerous social causes including the Scam Prevention Short Film Contest as we believe that every company has a responsibility to lend a hand or voice to important matters in whichever way they can."
My Masterpiece and Innovation Media founder Joseph Seow said: "These hardships are not just numbers or stories but real suffering, real pain affecting real people. It is important that we do not turn a blind eye but do our part to spread awareness and prevention methods."
To highlight the campaign's subject matters, a seven-episode radio drama will be aired on AiFM at 12.20pm every Monday and Tuesday beginning March 11.
Set to be one of Hari RTM's anniversary specials, it has a star-studded voice cast which comprises Jordan Voon, Coby Chong, Jordan Sen, MayJune, Remon Lim, Crystal Ong, and Xie Songfan who recorded their parts in just one take.
The campaign's single is the uplifting Right Here, Right Now performed by Lim, Daniel Lee, Yise Loo, Soh Chin Chuan, Daniel Chezi, Nicole Lai, Aki Huang and Harn. The track, specially recorded in support of the campaign, is written by Wong San San and composed by Yu Heng.