HADA Labo in collaboration with Women of Will (WOW) and Watsons has successfully raised RM50,000 for its month-long "We Care Society" campaign.
The campaign, which was launched in conjunction with the Hari Raya celebration earlier in May, was aimed at supporting underprivileged women with baking skills and the confidence to succeed and thrive in businesses within their communities.
Through the campaign, 30 women from selected B40 communities were offered training in baking as a way to upskill them. A total of 40,000 cookies were baked, which were then distributed to 300 families from three People's Housing Projects in the Klang Valley, namely PPR Batu Muda, PPR Pekan Batu and PPR Beringin.
The selected B40 women bakers, who have a household income of less than RM2,500 are currently residing in the Batu Muda People's Housing Project located in Jalan, Ipoh, Sentul.
The Hada Labo "We Care for Society" campaign is now in its second year as the brand's commitment and initiative to give back to society. Through the campaign, RM1 from the sale of each Hada Labo lotion product sold at Watsons outlets nationwide is channelled to the "We Care for Society" fund. Last year, the brand also managed to raise funds for underprivileged B40 women whose livelihoods were impacted by the pandemic.
WoW chief operating officer, Lakshwin Muruga, has expressed his gratitude to Hada Labo for the brand's continuous effort to help underprivileged women.
"Not only have we managed to lay a foundation to help the B40 group achieve financial independence, but through the cookie distribution, we were also able to enliven the mood of the needy," says Laskwhin.
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