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#JOM! SHOP: emart24 is here!

WHERE do you go when all those K-dramas and K-pop music videos marathons fail to ease your longing to travel to South Korea again? Head to Bangsar South in Kuala Lumpur and you'll see a familiar Koran brand - emart24!

Like other 5,500 stores in South Korea, the first emart24 in Malaysia offers fresh Korean street food, aromatic coffee, exclusive Korean snacks from its I'm e and No Brand private labels and an extensive K-beauty range all in a lifestyle-first concept.

Riding on the Hallyu wave, this Malaysian store is the first of 300 targeted to be launched in the country over the next 5 years.

"In appreciation of Malaysians' love for all things Korean, together with our private equity investors Karrin Associates, emart24 Malaysia aims to deliver an experience like no other in the convenience store scene," emart24 Malaysia chief executive officer Vuitton Pang said.

In Korea, emart24 is operated by the country's largest retailer -Shinsegae Group, and was the first convenience store brand in Korea to introduce unmanned convenience stores, forging ahead with technology adoption.

The Reserve Store concept features markedly larger spaces, customised interiors, and a distinct character for each store, which brings a wider offering from its General Store concept. The first General Store will begin operations in Hartamas soon, carrying signature offerings such as Korean street food.

In terms of food safety and quality, emart24 ensures all ingredients used for fresh food and ready-to-eat meals are sourced from Halal- certified suppliers. Beyond food, its selections cosmetics, personal care and even fragrances are made available through a strategic collaboration with OnlyKorea, an authorised distributor of authentic imported K-beauty products, slated to be one of the leading K-beauty retailing groups in Asia.

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