MALAYSIAN travellers are among the top three most likely to plan family holidays in 2023, according to Agoda's Family Travel Trend 2022 survey.
The survey found that travellers from the Philippines (47 per cent), Indonesia (40 per cent) and Malaysia (35 per cent) are most likely to plan two or more family jaunts this year, while travellers from Singapore (61 per cent), Taiwan (61 per cent) and Vietnam (59 per cent) are most likely to take at least one trip with their immediate family.
Generally, travellers worldwide are seeking more value for their trips with budget hotels, Agoda Homes vacation rentals and all-inclusive resorts.
Agoda regional vice-president for Southeast Asia, Oceania and India, Enric Casals, says family travellers often have more complex requirements when choosing their holiday accommodation.
"Often, they need more space, perhaps with cooking facilities as offered by Agoda Homes, or services such as babysitting, kids clubs, extra beds or interconnecting rooms offered by family-friendly hotels," he says in a statement.
Travellers from the Philippines (59 per cent), India (44 per cent) and South Korea (38 per cent) show a high preference for budget-friendly hotels, while those from Indonesia (42 per cent), Malaysia (39 per cent) and Taiwan (38 per cent) prefer vacation rentals that offer additional facilities such as kitchens or separate living and sleeping areas.
This is in contrast with 43 per cent of Japanese travellers who favour chain hotels and 34 per cent of Thai travellers who lean towards convenient all-inclusive resorts.
Travelling with friends is also more popular than travelling with extended family, but still, 52 per cent of respondents are keen to catch up with relatives while on vacation.
While Australians are known for their love of their mates, it seems it doesn't translate to going on holiday with them.
The survey shows travellers from Australia ranked ninth most likely to take a trip with friends this year, knocked off the top spot by travellers from the Philippines, followed by Vietnamese and Indian travellers.
According to Agoda's search database, Japan is the top destination for Malaysian travellers this year, with 15 per cent of travellers looking for lodging there.
Australia is also a top destination, making up seven per cent of travel searches, followed by Thailand, South Korea, Switzerland and Indonesia at six per cent.
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