#JOM: Ascott diversifies to cater travellers demand
JOM Team
SINCE its inception in 1984 with the opening of The Ascott Singapore, The Ascott Limited has emerged as a trailblazer in the hospitality industry.
With a commitment to providing unparalleled service and accommodation options, Ascott has grown to become a trusted global hospitality company with a portfolio of over 930 properties across more than 220 cities in over 40 countries.
Headquartered in Singapore, Ascott today has diversified its offerings to include serviced residences, coliving properties, hotels, senior living apartments, student accommodation, and rental housing.
Diversified offerings
Ascott said its success today can be attributed to its diversified accommodation offerings that cater to a wide range of travelers and residents.
The company provides serviced residences, combining the comfort of home with the luxury of a hotel, coliving properties for those seeking a community-focused living experience, hotels for short-term stays, and independent senior living apartments for retirees looking for a comfortable and independent lifestyle.
Additionally, the company is also a key player in the student accommodation sector, providing well-equipped spaces for students, and it is actively involved in the rental housing market.
Ascott boasts a prestigious lineup of award-winning hospitality brands that cater to different preferences and needs. These brands include Ascott, Citadines, lyf, Oakwood, Quest, Somerset, The Crest Collection, The Unlimited Collection, Preference, Fox, Harris, POP!, Vertu, and Yello. The company has also established a brand partnership with Domitys, further expanding its reach and offerings.
Attracting patrons
To enhance the experience for its patrons, Ascott introduced Ascott Star Rewards (ASR), a loyalty programme that offers exclusive privileges and special offers at participating properties.
The company said this programme aims to foster a sense of loyalty among guests while providing them with additional benefits during their stays.
Strategic partnerships
As a wholly-owned business unit of CapitaLand Investment Limited, Ascott operates as a vertically-integrated lodging operator. This integration allows Ascott to harness its extensive network of third-party owners and in-market expertise, growing fee-related earnings through both hospitality management and investment management capabilities. The company strategically expands its funds under management through sponsored CapitaLand Ascott Trust and private funds, ensuring a robust and sustainable business model.
Ascott in Indonesia
1. Ascott Jakarta: Located in what is known as 'The Golden Triangle', Ascott Jakarta is set right in the hubbub of the city's main businessand shopping center. The luxury residence is located just a stone's throw away from some of the city's main business, education, and entertainment temples, including Thamrin City shopping mall, Grand Indonesia Shopping Town Mall, and Plaza Indonesia. For your culture fix, make a trip to Merdeka Square, which is a mere 15-minute drive from Ascott Jakarta. Here, you will find clusters of museums, theatres, and exhibition halls dedicated to Indonesia's rich history and diverse culture. With full access to the residence's comprehensive facilities such as our on-site gymnasium, swimming pool, sauna and spa arrangements, tennis court, children's playroom and a list of available services including dry cleaning, airport transfer, room service, and daily housekeeping.
2. Harris Suites Hotel Puri Mansion Jakarta: Harris Suites Puri Mansion is located only 20 minutes from Soekarno Hatta International Airport. It is the only integrated complex with prestigious apartments & near the biggest shopping mall. There are 6 meeting rooms and 1 ballroom, ideal for seminars, meetings, weddings or to cater to your every need. With 192 rooms in 3 room types with a concept of unique, friendly, and comfortable styles, Harris Suites Puri Mansion offers incredible facilities and first-class services with a warm welcome from the moment you arrive in the boldly designed and spacious lobby. The hotel facilities include a fully equipped gym, spa, and an outdoor swimming pool that's also suitable for kids.
3. Citadines Gatot Subroto Jakarta: The newest property of serviced apartments that we open.The 121 rooms in Citadines Gatot Subroto cater to both single travellers and groups, with a focus on bleisureguests. The property is a 45-minute drive from Soekarno Hatta International Airport and is along the main road in Jakarta. Its prime location also provides easy access to the central business district of Mega Kuningan, as well as recreational facilities such as retail outlets like Kota Kasablanka and Lotte Shopping Avenue. From studios to three-bedroom units, all rooms at Citadines Gatot Subroto Jakarta are fully furnished with modern amenities including a fitness corner, swimming pool, mini golf area, launderette, all-day dining restaurant, and meeting rooms.
4. Oakwood Hotel & Apartments Taman Mini Jakarta: Located close to Taman Mini Indonesia Indah, home to various recreational attractions for the whole family, this luxury hotel in Jakarta is near parks, museums, and theatres in East Jakarta. Oakwood Hotel & Apartments Taman Mini Jakarta also provides convenient access to the city's toll roads that connect to all of Jakarta; 20 minutes by car to Halim Perdanakusuma Airport, and 3 km away from Lotte Pasar Rebo Groceries, making Oakwood Hotel & Apartments Taman Mini Jakarta an ideal accommodation choice in East Jakarta. Offering 124 rooms ranging from the classic Superior to the luxurious Presidential Suite, all rooms are equipped with modern furnishings and amenities that cater to both short and long stays.
5. Harris Hotel & Conventions Festival Citylink Bandung: Only 5 minutes away from the exit toll Pasir Koja, 20 minutes from Husein Sastra Negara airport, 30 minutes from Kebon Kawung Central railway station and just 30 minutes to Pasar Baru. With a direct walking access to the Festival Citylink Mall where a wide and attractive variety of entertainments and shops can be found, this hotel is a unique destination for weekdays and weekends either you are on a business journey or just enjoying your free time.
6. Harris Hotel & Convention Ciumbuleuit Bandung: Only 30 minutes from the Husein SastranegaraInternational Airport and 15 minutes from Bandung Train Station. Adjacent to the famous Parahyangan University, the hotel's location provides convenient access to the legendary Jalan Cihampelas and Dago shopping areas, Cihampelas Walk shopping mall and Rumah Mode factory outlet. With stunning views of Tangkuban PerahuMountain from our Bandung hotel's Sky Lounge, the hotel is featuring more than 210 stylish HARRIS rooms and suites, a fun Dino Kid's Club, a HARRIS Cafe, Juice Bar and H'Spa and a spacious convention centre with ballroom and 8 meeting rooms.
7. Yello Hotel Paskal Bandung: YELLO Hotel Paskal Bandung is a hotel that offers a creative approach to hospitality with a strong emphasis on urban art and technology. Targeting netizens who are seeking the best hotels in Bandung Indonesia with easy access to Paskal Hyper Square mall, YELLO Hotel Paskal Bandung is a perfect accommodation for your staycation, providing new experience with its mission to instill an intuitive tech-friendly environment where guests can interact and find a space to explore their creative minds.
8. Pop Hotel Citylink Bandung: Your ideal budget hotel in Bandung, POP! Hotel Festival Citylink is strategically located within Festival Citylink Mall, just 4.5 km from Exit Toll Pasir Koja and Hussein Sastranegara International Airport. With direct access to the mall and affordable hotel prices, POP! Hotel Festival Citylink is an ideal choice for business travellers, backpackers, or budget vacationers. We provide 175 modern rooms with comfortable and suitable accommodation, and a shower pod which reflects the touch of our POP! Hotels service.
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