KUALA LUMPUR: Global jewellery retailer Joyalukkas Group has received the Superbrands recognition for the fifth time in a row.
Joyalukkas was also adjudged “Brand of the Year” by the esteemed Superbrands body at this year’s award ceremony.
“Being recognised as a Superbrand for five years in a row plus being judged ‘Brand of the Year’ means a lot to us. We are thrilled to be bestowed with this double honour and pledge to relentlessly pursue our single-minded objective of being the ‘world’s favourite jeweller’,” said its chairman and managing director Joy Alukkas.
“This serves as a big motivation for myself and the Joyalukkas team to continue our pursuit of delighting our valuable customers at all times with the best in choice, convenience, value, designs and service,” he said in a statement recently.
The announcement was made at the prestigious Superbrands Tribute Event in Dubai, a high profile, premier marketing occasion attended by the media and peers.
The awards were accepted by executive director John Paul Joy Alukkas on behalf of the company. The brand will also once again be featured in the 2015 edition of the Superbrands UAE book.
The Superbrands organisation is acclaimed worldwide as being an independent authority and arbiter of branding excellence and is committed to paying tribute to exceptional brands and promoting the discipline of branding.
Only brands that achieve the level of recognition set by the independent Superbrands Council are eligible for inclusion in the Superbrands UAE book, which traces the history, achievements and acceptance of each of the brands.
Since its inception with a single jewellery showroom to its current stature of a multi-billion dollar global conglomerate with 95 jewellry showrooms worldwide, Joyalukkas has revolutionised the jewellery retail industry through innovative schemes as well as a distinct offering.
In the short span of about two decades, it has transformed the way the world looks at jewellery and made itself a household name.
Today, the global retail chain operates across 10 countries and has a loyal customer base of more than 10 million customers.
The global conglomerate Joyalukkas’ current business interests include jewellery, fashion and silks, money exchange, luxury air charter, malls and realty.
The jewellery business of Joyalukkas is one of the most awarded and recognised jewellery retailing chains.