KUALA LUMPUR: Julie's, the biscuit producer, has teamed up with the social media app Line for the second time to launch another Julie's Line Limited Edition Oat 25 Cookies Collection.
The collection introduces the Line character Cony who joins another signature character Brown as mascots.
Benny Chia, the marketing manager of Perfect Food Manufacturing (M) Sdn Bhd which owns Julie's, said the previous collection launched last year received overwhelming response, hence the reason why both companies are joining forces for the second time.
"We collaborate with Line because it is an app that is associated with the younger generation which these cookies are targeting.
"A lot of youngsters think that oat is consumed by the older generation like their parents.
"We, however, want to educate them on the health benefits of eating oat in our cookies," he added.
The cookies are available in two flavours, chocolate and strawberry.
"We feel that these flavours best suit the characteristics of Brown and Cony," said Chia.
During the promotion of the limited-edition cookies, Julie's will host a number of activities like the Snap, Tag and Win contest, road shows and other activities at shopping centres, universities, selected LRT stations and in Singapore.
To enter the contest, participants must buy the limited-edition boxes of cookies and take a photo with them in the most creative way.
They must upload the picture on Facebook or Instagram with the hashtag #JuliesLINEcookies for a chance to win plush toys of Brown and Cony worth up to RM200.
Contest ends on Aug 31.
For details, visit facebook.com/juliesbiscuits. By Syahirah Mokhtazar