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Content Malaysia to foster conducive ecosystem for industry

KUALA LUMPUR: Content Malaysia, specifically designed for the Malaysian film, TV and content creation industry, will be held for three days, starting from tomorrow.

It will feature an exciting line-up of conferences, dynamic master classes and pitching sessions from both local and global industry players.

This year’s edition of Content Malaysia will include local and regional speakers from Freemantle Asia, Discovery Asia, BBC Worldwide, Media Prima, Pinewood Iskandar Malaysia Studios, KRU Studios, Astro Shaw and many more.

Content Malaysia aims to foster a conducive ecosystem for the local content development community, and will also act as an international tool to further Malaysia’s goals and position the country as the central creative hub of Southeast Asia, said National Film Development Corp (Finas), Ministry of Communications and Multimedia and Creative Content Association Malaysia (CCAM) in a joint statement.

They have launched Content Malaysia as the region’s industrial platform for the creative community to showcase their content and work collectively as a whole and earn about the latest trends as well as collaborate on fresh transnational creative content from Malaysia.

The event also aims to educate the community on various government sponsored initiatives as well as provide pitching session opportunities to facilitate business and content development growth within the region.

“We aim to utilise our country’s multimedia industry as one of the key elements in evolving our nation into a developed country of enterprise and modern commerce.

“We at Finas are positioning Malaysia as the creative content destination for international production houses to develop and co-develop within the nation.”

This is in line with the “Film in Malaysia Incentive” that offers a 30 per cent cash rebate for TV and film content to be developed in Malaysia, said Finas chairman Datuk Mohd Affendi in the statement.

CCAM chairman Datuk Kamal Khalid said: “This is our first year hosting Content Malaysia and we’re excited to be showcasing to the local and international community the expanding world-class content and technology that Malaysia has to offer.

“Our hopes for Content Malaysia is that it will provide the lucrative groundwork for industry professionals to develop and expand their industry knowledge and business networks,” he said.

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