HABIB Jewels Sdn Bhd recently launched its latest Aidilfitri collection at The Royale Chulan Hotel, Kuala Lumpur.
Cherita Di Hari Raya is the theme of Habib's Rantaian Kasih 2014 campaign.
Habib Jewels Sdn Bhd Datuk Meer Sadik Habib said this year's collection was inspired by lace.
"Just like Rantaian Kasih, the ornately intertwined lace-inspired designs symbolise the ties that connect family and loved ones," he said.
"Customers can choose from more than 2,000 pieces of jewellery."
He said each piece was delicately designed and would compliment the traditional outfits worn during Hari Raya.
"The 1960s setting for Cherita Di Hari Raya is the continuation of last year's campaign which carried the themed Cherita Di Pagi Raya."
Meer said this year's theme also reflects Habib's gratitude for the decades of support from its loyal customers.
"Raya gives us a chance to strengthen our ties with our customers by bringing only the very best designs, quality and value to them and creating even more memorable experiences in their lives."
The jewellery was presented by models dressed in Rizman Ruzaini's Highness Collection 2014 and celebrities dressed in Jakel's Aidilfitri Collection. The celebrities were Raja Azura, Fizz Fairuz, Almy Nadia, Vanida Imran, Anzalna, Uqasha, Hazama and Kaseh Azri.
The fashion show began with the models showing off the Aura Collection.
"The Aura Collection compliments women in hijab with its beautiful diamond and coloured gemstone brooch, long chain with pendant and bangles," said Meer.
He said the Ora Italia 916 collection featured the latest designs at affordable prices.
Meer also launched the latest men's and children's collections.
"Habib's Butang Baju Melayu, crafted from palladium and studded with different types of gemstones and enamels, are a compulsory accessory for men this festive season.
"As for the little ones, a variety of 916 gold necklaces, pendant sets, bangles and anklets are available in petite sizes that will surely add cheer to the celebrations."
The month-long Raya campaign, which is on at Habib showrooms nationwide, ends on July 29.
Habib is also offering discounts of up to 70 per cent on diamonds and gemstone jewellery, and discounts on gold of up to RM15 per gramme.