KUALA LUMPUR: Popular actress, TV host and style icon Sazzy Falak is the host of How Do I Look? Asia.
This highly anticipated Asian re-imagination of the hit fashion makeover series How Do I Look?, is billed as “Asia’s ultimate fashion fix”.
The show will debut on Aug 31 over DIVA (Astro channel 702, Diva HD 723) at 8pm.
The NBCUniversal International format, produced by NBCUniversal’s Matchbox Asia, follows the Malaysian celebrity as she guides eight fashion victims to the path of fashion enlightenment.
Jeannie Mai, host of the original U.S. version, and a familiar face to Asian viewers, will also be making special appearances throughout the show.
The fashion-challenged victims include onesie-addict/ blogger Apple (Philippines); indie rock guitarist Ariana (Malaysia); mismatch, mishap/ watercolor artist Choc (Taiwan); sales executive, and literally “plain” Jane (Philippines/Australia); overachieving, yet outdated, Lavinya (Malaysia); rebel teacher Lianni (Philippines); romantically-insecure Maisarah (Singapore); and the uninspiringly-dressed motivational speaker Yessinta (Indonesia).
To achieve a professional look that can be replicated for the everyday, Sazzy who is also a fashion designer, will be joined by a guest stylist in each episode: Liz Uy (Filipina celebrity stylist); Zac Wu (Taiwanese celebrity stylist); Andrea Wong (former editor of Elle Malaysia); and Anindita Saryuf (fashion director of Elle Indonesia).
Viewers will get to see Sazzy and an accomplice – a concerned family member, friend or colleague – to work the transformation of the lucky fashion victim into a beacon of style.
After having their wardrobe raided, the individual will have their current fashion choices face the “Eww Tube”, one of the iconic features of the original format. The “Eww Tube” is a vacuum cleaner-like machine that literally sucks offending outfits up and away after they have been eliminated by the panel of fashion experts and accomplices.
The transformations featured on the series transcend fashion and style.
Viewers will also get to witness the complex and emotional backstories of the victims, whose glamorous new looks, and freshly developed sense of style, act as a catalyst for them to adopt a more positive and confident outlook on life.
“We are confident that this ground-breaking local production, like its original franchise, will strongly resonate with our core female audiences across the region,” said Christine Fellowes, Managing Director, Asia Pacific, NBCUniversal International Networks.
“Using the insights from various in-depth research initiatives on Asian women that NBCUniversal has conducted and developed over the recent years, How Do I Look? Asia features many of the elements that we found women loved: Fabulous and fun makeovers, the hottest fashion trends tailored to Asian sensibilities, inspiring and heart-warming personal stories, and a positive underlying message that encourages every woman to be her best self.”
The Season 1 of How Do I Look? Asia is presented by regional sponsor Zalora.
Zalora Group managing director Tito Costa said, “We’re excited to be working with How Do I Look? Asia’s very first season of fashion makeover series and we’re proud to contribute to the life-changing makeovers featured throughout the show.
“Zalora supports Asia’s diverse forms of beauty and seeks to empower women through fashion by giving them the confidence to own whatever moment they find themselves in and to encourage them to be the best version of themselves. The show’s goal is aligned with our brand’s commitment to provide a carefully-curated range of fashion options as the right tools to create confidence-boosting looks. This is perfectly echoed in the weekly fashion transformations featured throughout the show.”
For more information on How Do I Look? Asia, including exclusive behind-the-scenes sneak peeks, fashion tips, quizzes and personality profiles, visit www.divatv.asia/hdila
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