EVIAN has announced its new bottle design, label and shape, which “enhances the iconic look of the evian range globally”.
Sleeker and with cleaner lines, the new bottle is transparent to better show the natural mineral water.
The new label-less look features a simplified, elegant reduction of the previous logo design. The water is sourcedfrom a corner of the French Alps, a region protected by the farming community to ensure the water stays pure and natural.
The bottle’s elegant shape and mountain ridges echo the simplicity and regality of this area. With the brand’s special story told on the back of the bottle, “evian” is carved smartly into the base as a playful design touch.
“We’re very excited and proud. evian has been the icon of the category globally for three decades. We wanted to remake the brand so consumers would be reminded of evian water’s purity and unique origin,” says Olivier Verdelet, Asia Pacific zone director for evian.
The new bottles come in three sizes, 330ml and 500ml and 1.25 litres. Available at all major supermarkets, convenience stores and selected restaurants and cafes.