MBO Cinemas is continuing its third annual partnership with the St John Ambulance to host a blood donation drive to contribute to the National Blood Centre (PDN). Organisers are expecting to reach the target of 5,000 pints of blood at this event, known as Blood Donation Drive 3.0.
Taking place at over 25 MBO Cinemas nationwide from 12pm to 6pm on Aug 5-6 in Kedah and Johor and Aug 6-7 for the rest of Malaysia, trained personnel from St John Ambulance will be on hand to assist the PDN staff.
Blood donors will receive a goodie bag comprising a free cinema ticket, MBO Cinemas movie merchandises, food, drinks and pharmaceutical gifts.
In conjunction with this event, a teeth-in-cheek promotional video will be aired in all 26 MBO cinemas, to promote the Blood Donation Drive 3.0 and create enthusiasm while taking away the fear and phobia associated with donating blood.
In 2015, MBO Cinemas and the St John Ambulance collected 4,052 pints of blood, which is almost quadruple the 2014 collection of 1,065 pints. Under the tagline “1 Pint Saves 3 Lives”, the donations from the past two years have already saved more than 15,000 lives.
Lim Eng Hee, CEO of MBO Cinemas said: “With this endeavour, MBO Cinemas hopes to further stamp our presence in the community.
“This event will be a quintessential way of bringing people together under the banner of a common cause, promoting a sense of contribution and responsibility that in turn makes us all better human beings.”
In return of St. John Ambulance continuous support, MBO Cinemas will donate RM10,000 as a token of appreciation for its assistance.