KUALA LUMPUR: Samsung Malaysia Electronics today announced its partnership with several local banks as part of its Samsung Pay ecosystem in Malaysia.
CIMB, Citibank and Standard Chartered have joined as partners for Samsung's mobile payment service, Samsung Pay, with Hong Leong bank coming on board in the next couple of weeks.
These partnerships enhance Samsung's existing collaboration with Maybank, and are an expansion of its current affiliation with major payment networks such as Mastercard and Visa; as well as loyalty card partners, B Infinite, Bonuslink and Sunway Pals.
Samsung Malaysia mobile and IT business unit vice president Lee Jui Siang said the partnerships will create a wide platform for the banks' respective customers with eligible payment cards to enjoy a more seamless digital mobile payment experience.
"Samsung Pay is a robust mobile payment platform that not only supports the shift towards digital wallets today, but provides a conducive and future-proof avenue for secure e-payments in Malaysia.
"As Samsung has done in other markets, we have taken a customised approach to our launch in Malaysia, collaborating with key partners to turn swift and secure mobile payments into reality for our users," he said at the launch ceremony here, today.
As part of its efforts to provide a seamless experience for Samsung Pay users, Samsung has been actively engaging merchants, providing training to their cashiers and point-of-sale acceptance marks.
To date, over 90 per cent of merchants, ranging from food and beverage outlets to fashion and lifestyle retailers, supermarkets and department stores in Malaysia, have adopted the system.
In Malaysia, Samsung Pay is currently available for Galaxy S7 and S7 edge, S6 edge, S6 edge+, Note 5, the 2016 and 2017 Galaxy A5 and A7 versions.