KUALA LUMPUR: Malaysia is among the most attractive countries worldwide in retail development, Swiss market expansion services company, DKSH, said.
DKSH in a statement today said according to AT Kearney’s Global Retail Development Index, the country was ranked third behind China and India in terms of retail development.
“Malaysia decidedly is a promising land for the consumer goods sector,” it said.
It said Malaysia also had the most business-friendly retail environment among all Southeast Asian countries and this attractive market condition had attracted the interest of new market participants.
“Aside from the established western brands, many Asian companies are expanding into new markets such as Malaysia, leading to increased competition,” it said.
Nevertheless, it said domestic consumer goods companies were also getting more competitive in their offerings. --Bernama