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Kedah to capitalise on animation industry to rake in tourism dollars

ALOR STAR: Kedah plans to capitalise on animation and creative media technology as one of its means to promote tourism in the state by highlighting the culture and history here.

Kedah Industry and Investment, Domestic Trade, Cooperatives and Consumer Affairs committee chairman Datuk Ku Abdul Rahman Ku Ismail said the move would also help to enhance the appeal for Kedah-made products.

He said the animation and creative media industry has a large audience locally and also on the global level.

“I hope youths will embrace the animation industry that offers enormous business opportunities,” he said after officiating a business workshop on the animation industry.

The workshop, jointly organised by the Kedah Creative Council and Universiti Teknologi Mara (UiTM), is in collaboration with Les’ Copaque Production Sdn Bhd, the animation studio behind the highly popular Upin and Ipin series.

Rahman said the workshop, the first to be organised in the state, offered the opportunity for youth to learn more about the animation industry.

“I hope that one day Kedahan youths will shine in the industry as they promote local products through animations,” he said.

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