HUAWEI has introduced its latest Pura 70 series, comprising the HUAWEI Pura 70, HUAWEI Pura 70 Pro and HUAWEI Pura 70 Ultra.
This new lineup promises to revolutionise smartphone photography with its advanced features and superior performance.
Each model in the series incorporates industry-leading innovations, ensuring users can capture moments with exceptional clarity and detail.
The HUAWEI Pura 70 series, specially designed for photography enthusiasts, showcases cutting-edge camera technology that sets a new benchmark in the market.
CAMERA INNOVATIONS
The HUAWEI Pura 70 series boasts an Ultra-Speed Snapshot feature, enabling users to capture moments instantly with sharp and accurate images.
The Pura 70 Pro and Ultra models introduce the Ultra Lighting Super Macro, an industry-leading feature designed for capturing intricate details up close. This is perfect for capturing subjects such as butterfly wings, onion layers or the eyes of curious cats.
In portrait photography, the HUAWEI Pura 70 series excels with its ability to produce stunning night portraits, capture motion in low light and deliver striking monochrome portraits.
Zoom capabilities are another highlight. The Pura 70 offers 5x optical zoom and a 100x zoom range.
The Pura 70 Pro and Ultra models go even further, featuring a 3.5x optical zoom and a 200x zoom range.
This functionality is ideal for capturing city nightscapes or concerts, demonstrating the phone's exceptional clarity and detail retention.
SUPER DURABLE KUNLUN GLASS
The HUAWEI Pura 70 Series introduces the second generation of Kunlun Glass, which boasts a strength that is 20 times greater than its predecessors.
Additionally, the Pura 70 Ultra model features Crystal Armor Kunlun Glass, known for its high scratch resistance. This feature ensures the phone remains pristine even with daily use.
DISPLAY FEATURES
The HUAWEI Pura 70 series is equipped with the cutting-edge HUAWEI X-True Display technology.
It boasts a 1,440Hz high-frequency PWM Dimming Mode and a refresh rate of up to 120Hz, ensuring a smooth and immersive viewing experience.
For the Pura 70 Pro and Ultra models, HUAWEI has enhanced the display with improved curved screens, offering not only a sleek design but also a better grip for users.
SUPER CHARGE AND BATTERY
The battery life and fast charging capabilities of the HUAWEI Pura 70 Series are truly impressive.
Across the series, users can rely on the robust support of 100W HUAWEI SuperCharge, ensuring swift charging times.
For the Pura 70 Pro and Ultra models, Huawei takes it a step further with support for 80W Wireless HUAWEI SuperCharge and 20W Wireless Reversed Charge, providing added convenience and flexibility in charging options.
Moreover, the battery capacities are substantial, catering to varying usage needs.
The Pura 70 Ultra boasts a 5,200mAh battery, followed closely by the Pura 70 Pro with a 5,050mAh battery and the Pura 70 with a 4,900mAh battery.
This ensures users can stay powered throughout their day.
IMPROVED APP GALLERY
Accessing apps is now more convenient with the HUAWEI AppGallery, offering a wide selection of popular apps like Maybank, WhatsApp and Instagram readily available for users.
Moreover, users can now access Google native apps such as Google Drive through the AppGallery, expanding the app ecosystem on HUAWEI devices.
Users seeking additional apps like Netflix and HSBC Malaysia can easily download the apps from the Google Play Store via the AppGallery, ensuring access to a comprehensive range of applications.
The HUAWEI Pura 70 Series is now available nationwide.
Customers can purchase these models from the HUAWEI Official Website, HUAWEI Flagship Store on Lazada, HUAWEI Official Store on Shopee or any HUAWEI Experience Store.
The HUAWEI Pura 70 Ultra is priced at RM6,599, the HUAWEI Pura 70 Pro at RM4,899 and the HUAWEI Pura 70 at RM3,699.
Customers can receive a HUAWEI FreeBuds Pro 3 worth RM899 and great deals on the AppGallery.
Additionally, HUAWEI users who trade in their old devices will receive cash discounts or rebates of up to RM500.
For more details, watch the video here, visit the nearest HUAWEI Experience Store, or check out HUAWEI's official website.