LETTERS: Many agree that the success of tourists' trips to the country depends on the quality of their experience here.
Many industries benefit from tourism, including accommodation, transport, attractions and travel companies.
Educational tourism is also good business for Malaysia.
The world tourism business has experienced an expansion in recent years, driven by global connectivity, rising disposable incomes, changing consumer preferences and advancements in technology.
The rise of the global middle class, particularly in emerging economies, has led to a growth in tourism.
The expansion of air travel, improved infrastructure and the proliferation of low-cost carriers have made travel more accessible and affordable.
The growing number of direct flights and new travel routes have opened untapped tourism markets.
Technology has transformed the way people plan, book and experience travel.
Online travel agencies, travel websites and mobile applications have made it easier for travellers to research and book their trips, find accommodation and discover local experiences.
Digital platforms enable businesses in the tourism sector to reach a global audience.
Travellers seek diverse and unique experiences. The tourism industry has responded by diversifying its offerings, including adventure tourism, eco-tourism, cultural tourism, wellness tourism and experiential tourism.
This diversification attracts a broader range of travellers and encourages them to explore different destinations.
Increasing awareness of environmental and social issues has led to the rise of sustainable tourism.
Governments recognise the economic importance of tourism and have implemented policies and initiatives to attract tourists and support the growth of the tourism sector.
As traditional tourist destinations become more crowded, travellers are increasingly seeking alternative and off-the-beaten-path destinations.
This has led to the emergence of new and lesser-known destinations.
Demographic shifts, such as an ageing population and the rise of millennials as a significant travel segment, have influenced travel preferences.
Older travellers may seek more leisurely and luxury experiences, while millennials often prioritise authenticity, local experiences and sustainable travel.
But there are also challenges.
These include concerns about excessive tourism in destinations, the need for sustainable tourism practices, ensuring inclusive growth that benefits communities, and addressing the impact of tourism on the environment and cultural heritage.
Tourism makes good economic sense. It is wise to capitalise on, not jeopardise, the industry.
PROFESSOR DATUK DR AHMAD IBRAHIM
Tan Sri Omar Centre for STI Policy
UCSI University
The views expressed in this article are the author's own and do not necessarily reflect those of the New Straits Times