Sunway Property, the property division of Sunway Bhd, has been recognised by the Malaysia Book of Records as the country's first developer to introduce the “Property Customisation & Online Purchase System”.
The developer launched the digital system for its RM402 million integrated Sunway Grid development in Sunway Iskandar, Johor.
Sunway GRID comprises Sunway GRID Residence, shops and office.
The residential component, which was the first to be launched, has achieved a 70 per cent take-up rate.
The digital system allowS buyers to customise, book and purchase their preferred “convertible homes” for Sunway GRID Residence with just a few clicks.
Customisation options include the type (standard or loft), unit floor, view (river view or harbour view), unit, layout or number of rooms, and furnishings. Confirmation of reservation is done by paying RM500 via a payment gateway.
Sunway Iskandar chief executive officer Gerard Soosay said Sunway GRID intends to deliver convenience and service quality for buyers while for Sunway Property, it would ultimately deliver improvement in competitiveness for the long-haul.
"We had the best interests of the customer in mind when we developed this concept for Sunway GRID, offering ultimate flexibility for our customers during the buying process and in their configuration choices for their units," he said.
Soosay hopes this would attract youths to Sunway Iskandar.
He said the buyers of Sunway GRID Residence will be able to enjoy other amenities and facilities in the master-planned community of Sunway Iskandar, of which Sunway Property holds a 40 per cent stake in and has to date invested RM1 billion.
Amongst the amenities are the newly-opened Sunway Big Box Retail Park, X Park, and Sunway International School.
The developer will also be launching its first Sunway Big Box Hotel and a Chinese school by the end of the year.