Mah Sing Group Bhd sees significant demand for reasonably priced properties in Klang Valley, including Greater Kuala Lumpur, based on increased enquiries and good take-up for its projects.
Its founder and group managing director Tan Sri Leong Hoy Kum, said that the high take-up rates have increased the company's confidence in offering similar residential properties to the market.
Mah Sing intends to launch M Astra, priced from RM399,000, in Setapak, and M Nova, priced from RM318,000, in Kepong, in the second half of 2022.
Leong said that the goal is to capture potential spillover demand from M Adora in Wangsa Melawati, which starts at RM468,000, and M Luna in Kepong, which starts at RM385,000.
"Apart from that, we are also constantly on the lookout for attractively priced lands which can replicate the success of our affordably priced M Series residential developments," Leong said.
Mah Sing's M Series was designed as the ideal home because it is affordable and has good connectivity.
According to Leong, the company is looking for good landbanks to replicate the success of the M series of projects, which are closer to public transportation.
He believes that rising living costs, increased environmental awareness, and an improved public transportation system will encourage more people to use public transportation.
"Furthermore, our M Series projects generally have good amenities, with buyers spoilt for choice when it comes to food, shopping and entertainment options, markets, parks, and healthcare such as clinics, pharmacies, and dentists," he said.
M Vertica
Mah Sing recently held an appreciation night with bankers, media, analysts, and agents, in conjunction with the vacant possession (VP) of Tower A & B in M Vertica in Cheras, which was launched in 2018.
The 11.25-acre M Vertica development features five towers laid out like an open book, a deliberate design choice that incorporates Fengshui elements for welcoming wealth.
The transit-adjacent development is located 500 meters from the Maluri LRT and MRT Interchange, and 800 meters to Taman Pertama MRT Station (two MRT Stations away from the Tun Razak Exchange and three MRT Stations away from Bukit Bintang/Golden Triangle area.
Leong said that Mah Sing has received an overwhelming response from customers since the launch.
He said that M Vertica is now more than 80 per cent sold, demonstrating homebuyers' strong demand and confidence in Mah Sing's affordable range of projects in strategic locations.
Towers A and B have limited units available for sale, while Tower E is currently on the market.
Mah Sing used place-making to realise sustainable communities and community-oriented living when conceptualising M Vertica.
The masterplan provides integrated living space and amenities that include three- and four-bedroom quality housing, a variety of facilities, and ample greenery on a 4.54-acre landscape and facilities podium.
According to Leong, since the Covid-19 outbreak, buyers' perceptions of homes have shifted, with the quality of living becoming more important as more time is spent at home.
"I believe that buyers will be happy to enjoy the biggest facilities podium in Kuala Lumpur at this moment with more than 40 facilities, catering to all age groups. The extensive landscaping will also create a restful environment for our homeowners.
"This early VP allows residents to plan ahead of time and enjoy interest savings on their housing loans. Following the success of M Centura which was handed over to its residents end of last year, M Vertica sets to deliver Mah Sing's brand promise of providing quality homes that are affordable in a KL city address," he said.
Earlier this year, Mah Sing launched M Senyum, a 100-acre landed residential development in Salak Tinggi, where 262 double-storey terraced homes Phase 1 Camellia were sold out.
Leong said 270 Camellia 2 units are now available for registration.