The entertainment scene is abuzz with the latest 007 film, where Daniel Craig shows his final portrayal as the iconic spy agent in No Time To Die.
The fictional action hero is no less of a revered fashion icon who is influential in menswear, dictating trends all around.
One brand that has been well associated with Bond since the beginning of the Bond franchise is Omega and its Seamaster line of diver's watches.
To celebrate Craig's final portrayal in the 007 film, Omega introduced a special Seamaster Diver 300M 007 Edition, which was said to be developed with input from the actor himself, who is also a watch enthusiast.
The new watch is made of strong yet lightweight Grade 2 Titanium, with a brown tropical aluminium bezel ring and dial.
It's also slightly slimmer than the standard Diver 300M models due to the doming of the sapphire crystal glass.
Fans had a first glimpse of the timepiece in a recent television commercial that captured a dramatic montage of clips from Bond's latest mission.