By ZARINA ZAKARIAH
KUALA LUMPUR: Media Prima Television Networks (MPTN) is eyeing 40 per cent audience market share with new content offerings to be delivered across all its media platforms in 2018.
Presented at the annual Media Prima Television Networks Screenings, the biggest media company said the innovative content line-up will help solidify MPTN’s leadership position in television and dominate the digital space in terms of reach.
MPTN chief executive officer Johan Ishak said the television network umbrella aims to increase the market share from the current 34 per cent.
“Of course, if you ask me, we aim to monopolise the Malaysian market share but to be realistic, we aim to reach 40 per cent as an ongoing target.
“The ways in which our audiences consume our content have evolved.
"Today, audiences have the flexibility of enjoying our content through the conventional terrestrial antennas and pay-tv subscriptions.
He said for consumers who prefer online content, MPTN offers tonton, Malaysia’s number one Over-the-Top (OTT) service and Studio 8, its multichannel network on YouTube.
“Over the years, we have successfully built multiple platforms with the highest reach and this is mainly down to our ability to provide the best content,” he said in a press conference, here, yesterday.
He, however, was unable to give a specific time frame to reach the target.
Themed “Create and Dominate”, MPTN aims to leverage on the strength of its content, media reach and brand popularity to provide value for advertisers seeking to maximise returns on their advertising expenditures.
The new content line-up includes a combination of local and international blockbusters, drama series, reality shows, cooking shows, talk shows, variety programmes, documentaries and many more.
MPTN will continue to invest in local and regional content, a strategy that has set them apart from competitors.
“MPTN can reach over 28 million Malaysians everyday on terrestrial networks, satellite television and online, leading to competition with an audience share of 34.4 per cent across all stations and dominates 51 per cent of total audience share at prime time (8pm to 9pm).
MPTN’s TV3 continues to uphold its position as the No 1 mass premium channel, occupying top 30 programmes across all networks for 2017, according to Nielsen Audience Measurement.
“Combined with Media Prima’s digital reach of 10.7 million, MPTN offers advertisers with a combination of television and digitalr each unrivalled by others,” he added.
Apart from revealing the new content offerings for 2018, MPTN also annoucned a new brand positioning for ntv7.
“The popular urban station will now target modern Malaysia through its new content line-up,” added Johan.
With a complete repertoire of media-related businesses including television, print, radio, Out-of-Home as well as Content and Digital Media, Media Prima Bhd, which is listed on the main board of Bursa Malaysia, is also one of Malaysia’s Top 100 largest-listed companies by revenue.
Meanwhile, through its digital media subsidiary, Media Prima Digital is also planning to go into an expansive mode this year moving forward.
Media Prima Digital chief executive officer Rafiq Razali said the company is always on the lookout for good opportunities for it to expand and grow in an even greater momentum compared to last year.
“We are definitely on the right track and we will also be looking at possible acquisition opportunities if there are any in order to grow.
“What we foresee, it will be an even better year in 2018 compared to 2017 in terms of growth and we plan to continue the momentum, moving ahead,” he said.
Ends