KUALA LUMPUR: AirAsia has bagged 11 accolades; five gold, five silver and one bronze at the 2018 MARKies Awards, held here recently.
Four of the gold awards; Best Idea - Digital, Best Idea - Mobile, Best Use of Digital and Best Use of Social were awarded for its Adventure Live campaign; an interactive travel series broadcasted directly from six destinations in Southeast Asia; Hanoi, Cebu, Yangon, Lombok, Phnom Penh, and Luang Prabang via Facebook Live feature on AirAsia’s Facebook page. Whereas, the 48 Hours In Asia campaign bagged another gold for Best Idea – Female Audience category.
The low-cost airline has also garnered another two silver awards under the 48 Hours In Asia campaign for Best Idea – Content Marketing and Best Use of Social categories.
Three other silver awards were presented for Best Idea – Public/Media Relations under Santan On Wheels campaign, Best Idea – Sports Marketing under Together, We Dare To Dream campaign and Best Use of Radio under Ultimate Xventure Challenge.
The Adventure Live campaign also bagged one bronze award for Best Idea - Viral category.
AirAsia Malaysia head of commercial Spencer Lee said the airline is thrilled to win 11 awards this year and be one of the most awarded brands, besides being recognised as the best in the digital categories, in line with our commitment towards becoming a digital airline.
“It was also an honour to have 14 shortlisted entries among other big brands and winning most of the categories is a testament to our brand position, incredibly talented team and partners such as Dentsu X (Malaysia) and We Are Kix,” he said in a statement.
Meanwhile, the airline’s cargo division won the Air Cargo Industry Customer Care Award for the third consecutive year at World Air Cargo Awards 2018, held in Shanghai recently.
The award was presented in nine categories ranging from Airfreight Forwarder of the Year to Cargo Airline of the Year. Held annually and alternately in Munich, Germany and Shanghai, China these highly successful gala occasions are the largest and most authoritative celebration of excellence in the global air cargo industry in the world.
AirAsia also took home the Air Cargo Industry Customer Care Award in 2016 and 2017, as well as the World's Best Customer Care Award from World Air Cargo Awards from 2011 to 2013.