KUALA LUMPUR: Malaysia Airlines Bhd (MAB) has named Arved von zur Muehlen as its chief marketing officer, who was previously the airline’s chief commercial officer.
A marketing portal A+M said Muehlen, who was named chief commercial officer in 2016, and was tasked with developing a comprehensive and sustainable plan to improve the airline’s marketing, sales, products and customer service.
He also played a crucial role in restoring the airline’s position as a leading international carrier and developing its innovative customer-centric services.
“Before joining MAB, Muehlen was senior VP of commercial network operations for Qatar Airways. During his time there, he was responsible for global sales strategy and development, as well as innovation and technology.
“He also managed the roll-out of several successful projects, including the implementation of a new internet sales platform and booking engine. Muehlen also worked at Swiss International Airlines and Lufthansa Airlines.
“The airline showed slow but steady progress in the first quarter of 2018 ended March 31, with customer satisfaction index up four per cent quarter-on-quarter. It also saw a year-on-year yield improvement of 6.6 per cent in the first quarter 2018, despite the significant competition in both international and domestic sectors,” the portal said.