KUALA LUMPUR: #MYCYBERSALE 2018 generated RM390 million in gross merchandise value (GMV), beating a set target of RM380 million and achieving 25 per cent annual growth.
In a statement today, the National ICT Association of Malaysia (Pikom) said export revenue also rose to RM51 million in GMV this year compared with RM39 million in 2017 thanks to shoppers in 32 countries counting Africa, Europe, the Middle East, Asia, North and South America.
This is the second year that Pikom is organising Malaysia’s biggest online sale event, in collaboration with the Malaysia Digital Economy Corporation (MDEC).
MDEC chief operating officer, Datuk Ng Wan Peng, said: “MDEC is pleased to continue to support Pikom in #MYCYBERSALE, an initiative developed to help more local SMEs take their rightful place in the burgeoning e-commerce arena and place Malaysia as a regional e-commerce powerhouse.
“I was also pleased to note the rising participation this year of small businesses from the eUsahawan programme as the number of micro-SMEs surged from 100 in 2017 to 338 in 2018.
Pikom chairman, Ganesh Kumar Bangah, said: “In this year’s event, some merchants demonstrated a winning approach to venture into multi categories to broaden their portfolio of products.”
There were 1,260 merchants in 21 categories in the fifth #MYCYBERSALE held in September. It was previously held by MDEC from 2014-2016.
Products from the lifestyle and fashion categories were the top favourites among consumers.
– BERNAMA