LETTERS: Conscious consumerism is a growing trend in the world market in recent years, with people choosing products that match their values.
To show support for suffering Palestinians, boycotting some goods, businesses or services is frequently a deeply emotional decision rather than just an economic choice.
Opponents of the boycott movement contend that reason should prevail over emotion. What they fail to mention is that the Integrated Food Security Phase Classification has indicated that the entire population of the Gaza Strip is at imminent risk of starvation. More than 20,000 people have died in the Gaza Strip at the hands of Israeli aggression.
The boycott is a response to the protracted history of conflict, displacement and human rights abuses caused by Israel and motivated by an emotional connection to the Palestinian cause. It is a concrete manifestation of solidarity and a peaceful form of resistance.
Boycotts are an example of consumer activism, a potent force that can affect business practices and laws. This type of activism is based on the idea that moral shifts can result from economic pressure.
The Boycott, Divestment and Sanctions (BDS) movement against Israel has gained significant international attention. Boycotting goods or businesses associated with Israel is a way to apply financial pressure on businesses known to be involved with or that support the regime.
The emotional dimension of the boycott places added pressure on companies to demonstrate ethical behaviour and alignment with values that resonate with their customer base.
This shift in consumer expectations is reshaping corporate landscapes, forcing companies to prioritise not only profit, but also principles.
Since neutrality is essentially endorsing the oppressor, we must take a stand in support of the oppressed. The boycott, rooted in passion and principles, is a testament to the power of individuals to effect change and advocate for a more just world.
MOHD JURAIJ ABD RANI
Lecturer (Marketing), Universiti Malaysia Perlis
The views expressed in this article are the author's own and do not necessarily reflect those of the New Straits Times