SINGAPORE: Synagie Corporation Ltd (Synagie) has signed an agreement with Amer Sports Malaysia Sdn Bhd, a subsidiary of NASDAQ Helsinki-listed Amer Sports Corporation, to manage its e-commerce platforms business in Southeast Asia.
As part of the agreement, Synagie will maintain and promote the online distribution and expand the online sales of Amer Sports brand products.
Synagie will also manage all its authorised online channels and online stores as well as provide integrated services from promotion to customer service for Amer Sports or its appointed distributors to help grow their e-commerce businesses in Southeast Asia.
Synagie co-founder and executive director Olive Tai said the company had started working with Amer Sports in November 2018 and had a successful model managing its e-commerce business in Malaysia.
"We look forward to replicating this successful model across different markets to help Amer Sports further expand its online distribution and sales in the region," she said in a statement today.
Synagie is Southeast Asia’s leading e-commerce enabler that assists brands to execute their e-commerce strategies using its cloud-based platform.
Amer Sports is one of the world’s leading sporting goods companies with a robust portfolio of internationally recognised sports brands that are household names in Southeast Asia.
Synagie currently provides an integrated multi-channel e-commerce solution and manages the online businesses for more than 280 brand partners in Southeast Asia.
Amer Sports leading brands include Suunto, Wilson, Salomon, Arc’teryx, Peak Performance, Atomic and Precor.
Amer Sports has a presence in all major markets offering a broad portfolio of sports equipment, apparel, footwear, and accessories that covers a wide range of sports.
The retailer sells its technically advanced products to consumers through brand stores, distributors, factory outlets, e-commerce and trade customers in sporting goods chains, specialty retailers, mass merchants and fitness clubs.
In 2018, Amer Sports-owned sales organisation covered 34 countries and in the same year, its net sales exceeded 2.6 billion euros.
In late 2018, an investor consortium formed by ANTA Sports Products Ltd, FV Mascot JV, LP, Anamered Investments Corporation and Tencent Holdings Ltd made a cash tender offer for the entire issued and outstanding share capital of Amer Sports, which valued the company at 4.6 billion euros.
The Asia-Pacific sports apparel market is expected to generate a revenue of S$62.6 billion by 2020, registering a compounded annual growth rate (CAGR) of 8.1 per cent during 2015-2020.
The sale of sports apparel through online stores is also expected to register a CAGR of 14.5 per cent during the years.