KUALA LUMPUR: Anchor Food Professional Malaysia has strengthened its long-term partnership with Secret Recipe Cakes and Cafe Sdn Bhd through the “Anchor Legendairy 133 Celebration” campaign.
Anchor Food Professionals, the foodservice arm of Fonterra, recently celebrated its 133 years of sharing New Zealand’s natural dairy goodness through the Anchor Dairy brand’s range of products such as cream, butter, cheese and cream cheese products.
Fonterra Brands (Malaysia) Sdn Bhd associate director foodservice Jack Tan said to celebrate the milestone, Anchor Food Professionals had joined forces with Secret Recipe to run the "Anchor Legendairy 133 Celebration" from October 1 2019 to January 5 next year.
“Our partnership will drive new menu innovation, while complementing each other through providing good quality products that consumers actually take priority in their dining pallet.
“For this 133 years celebration, the priority is about how we can be healthier and more natural in our ingredients. At the same time, we want to give some excitement to the consumer by giving them a chance to win electronic gadgets on a bi-weekly basis when they come and dine in Secret Recipe outlets. If you are lucky, you can even win smart gadgets at the end of contest period during a final big draw!,” said Tan.
He said it was also leveraging on the collaboration to create efficiencies, establish best practices and evolve as an industry for both brands, Anchor Dairy and Secret Recipe.
“As the dairy food service leader from New Zealand, we share new ideas and ways of doing things with Secret Recipe so that we can help each other succeed.
“The understanding of the market is important, it's about constantly being ahead but actually giving them what they want. At the same time the collaboration served as a method on how we can actually play the best role in giving our customers good products and quality services,” he said.
Secret Recipe business development director Patrick Sim Chee Hong said the collaboration was not just about developing new products but to create a holistic strategy by leveraging on each other’s strengths and resources.
“Secret Recipe has been working with Anchor Food Professionals for more than 15 years. We really appreciate working alongside them as it enables us to deliver a better product and experience to our customers through both our cumulative market knowledge and experience.
“Examples of these include working together on front-of-house presentation, enhancing yield and taste and delivering exciting new menu options.
“Couple this with our brand promise of serving fine quality cakes with Anchor Dairy as a key quality ingredient, we are able to deliver a strong message to our customers about both our brands.” said Sim
Sim added it is important to continue working building on the current partnership.
“The key is to always give value to our customers and we will continue to invest in our operations, product innovation and supply chain processes to ensure that.
“We want to give the best and create those sweet moments for our customers, all the time, consistently,” Sim added.