KUALA LUMPUR: Pertama Digital Bhd (PDB) has appointed Aiza Azreen Ahmad as its chief executive officer (CEO) effective today.
Aiza Azreen has held various leadership positions in Malaysia and Australia including in digital services, fintech and banking, software development and investment management.
She was involved in pioneering Malaysia's cashless ecosystem with the Boost eWallet and transforming Bank Rakyat and Media Prima Bhd to achieve digital readiness.
"We are delighted to welcome Aiza Azreen as the CEO of PDB. With her expertise in venture building digital businesses, strategic leadership and execution, we believe she will help the company in growing our presence in both the local and Asean markets," PDB executive director Sabri Ab Rahman said in a filing to Bursa Malaysia.
As it strengthens its digital businesses, PDB is targeting a revenue of RM500 million in the next two to three years.
The company, through its portfolio company, Dapat Vista (M) Sdn Bhd (DVSB), is expected to launch MyPay mobile app in 2021 as part of its business-to-consumer (B2C) push.
MyPay is a government digital services platform for secure, easy and fast check-and-pay transactions with government agencies, among other features.
Key areas of services that MyPay covers include information retrieval and payment for driving licence expiry, polling station location for general elections, National Higher Education Fund Corp (PTPTN) student loans, local council and police summons, assessment and quit rent, and insolvency.
To date, PDB through DVSB has launched eJamin, the pioneer digital bail payment solution deployed in the ASEAN region.
The platform is used in criminal courts throughout Malaysia and has reduced the bail payment process from hours to only a few minutes.
eJamin was developed in compliance with current judicial procedures and banking regulations.
PDB is also championing a coin conversion initiative as part of efforts towards nurturing a cashless society.
The initiative will eventually allow users to convert coins into digital credits, thus bringing idle coins back into circulation in the economy.