KUALA LUMPUR: Public relations and communications firm iOli Communications Sdn Bhd views 2021 as the year of new opportunities discovery and ideas creation.
iOli Comms chief executive officer Yan Lim said media outlets and mass consumers were shifting their needs and interest into digital platforms.
Thus, Lim said digitalisation discipline would stay now and forever in the PR industry.
"My team is working hand-in-hand with a wide range of new media options to tailor make strategic ideas by leveraging on the latest trends and current media consuming behaviour," she said, sharing her hope for the new year and view of 2020.
"For 2021, iOli Comms will continue to successfully manage existing and potential clients' reputation via our integrated communication specialty. Moving forward, we unquestionably will explore more integral communication areas in delivering a successful and impactful impression among the public, as it is our top expertise."
iOli Comms was founded in 2015 and offers consulting services from public and media relations, social media campaigns to on-ground activations.
Lim said 2020 had witnessed a crucial need of new technology adoption in the PR industry.
"At iOli Comms, it is our utmost responsibility as an integrated communication agency to ensure the clients are well-engaged with the public. While it's not a walk in the park, handling clients' overall communication needs and specific brand visibility amidst the pandemic has been very rewarding for all of us here."
She added that this year had driven a great advancement for its PR communication tools.
"We've genuinely been adapting with new technologies and media communication changes in providing impactful virtual insights via cohesive and real-time offerings. Here at iOli, we believe that digitalisation is our new core value in delivering new ideas and effective communication planning for our clients," Lim said.