KUALA LUMPUR: The Coway Experience Centre, the world's first interactive digital showroom, will take Malaysian consumers on an experiential journey towards changing their lives with innovative products and services for clean water and air, quality sleep and washroom hygiene.
Coway Malaysia Sdn Bhd managing director Kyle Choi said the opening of the Coway Experience Centre is part of the company's 15th anniversary celebration
"To date, over seven million Malaysians are enjoying Coway's solutions, ranging from water purifiers, air purifiers, bathroom appliances, outdoor filters and mattresses.
"The opening of this centre is one of the many ways we show our appreciation to our customers and the public for their endless support throughout the years," he said in a statement today.
The Coway Experience Centre will feature a Living Care section highlighting the brand's offerings for the bedroom and bathroom.
These include Coway's premium mattresses, plus washroom appliances such as Coway's bidets and water softeners.
Meanwhile, the Water Care and Air Care sections will take on a more futuristic ambience, where visitors can see and experience the value that Coway's innovative water and air purifiers bring.
"The exciting hybrid of physical and interactive digital features at the centre will help visitors understand first-hand how Coway's products and services can enhance the life of every Malaysian.
"As an educational platform, our centre will showcase useful facts on water and air, plus tips for better sleep towards a healthier you," Choi said.
To enhance visitors' overall experience, there will be various interactive touchpoints such as quizzes, digital photo gallery, and also a Malaysian map highlighting the villages supported by the ongoing Happy Water Project (HWP) – Coway's CSR initiative and many more exciting stations for a fun and enjoyable experience.
The exhibition space will also showcase Coway Malaysia's Brand Heritage and journey since Coway reached Malaysian shores in 2006, including its many awards and achievements.
Coway was established in 1989 in South Korea and has grown into an international brand, also having subsidiaries in the USA, China, Thailand, Vietnam, Indonesia apart from Malaysia.
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