KUALA LUMPUR: Dable says its Chinese media network is now leading the Malaysian market as the largest provider of Chinese Native Ad Inventory, surpassing 101 million monthly page views.
Dable chief executive officer Chaehyun Lee said the company's Malaysian Chinese media network had grown aggressively over the past two years.
Lee said with an average total monthly widget impression of 85.4 million garnered by Dable's (Malaysian) Chinese media network, the company was beyond ready to lead the industry.
"We are honoured to work with some of the biggest media groups and publishers in Malaysia. We look forward to continuing and creating lasting partnerships with more influential publishers while providing valuable content to users," he said in a statement.
The global content discovery and native advertising platform said it had secured high-quality inventory by partnering with premium Chinese publishers in Malaysia such as China Press, eNanyang, Guang Ming Daily, Oriental Daily, Goody25, and Jiuzyoung.
Dable, based in South Korea, is a media-tech start-up with world-class big data and personalisation technology.
It provides "Dable News" that recommends personalised content through widgets titled "Content you may like" embedded on the top/bottom of the web page.
In addition, Dable works with local and international advertisers to help publishers generate incremental revenue and discover more customers through "Dable Native Ad", which displays advertisements that blend in with the website's organic content.
It brings high performance by showing ads that match the users' interest, such as exposing airline ticket ads to users who read travel articles.
Advertisers can also target ads by time, place, gender, device, and interests. Dable ads are also effective as it captures the attention of users without interrupting their browsing time.