KUALA LUMPUR: Naza Corporation Holdings Sdn Bhd (Naza Group) has announced a new business venture, a durian plantation project under Naza Agro Plantation.
Naza Agro has embarked on the first phase of the project to cultivate 580 acres out of the 2,000 acres of land in Raub for durian, with specific focus on Musang King and other premium variants.
The venture aims to contribute to Malaysia's durian export from its first phase of harvest by 2027, targeting the highly sought-after Musang King variant, which had witnessed a surge in global demand, particularly from China, Singapore, and Hong Kong.
"Utilising technology and Internet of Things (IoT), Naza Agro has invested in one of the top irrigation and fertigation system, a superior system which can provide precision irrigation for higher growth and better yields in all climate patterns, soil type or topography.
"The plantation is also exploring usage of Digital Agriculture Technology (AgTech) in collaboration with Malaysia Digital Economy Corporation (MDEC)," Naza Group said in a statement today.
The group added that in addition to the economic opportunities for Naza Agro, the durian industry holds significant potential for the local community in terms of job creation as well as contributing to the elevation of economic standards of Raub's local populace.
By cultivating the premium Musang King, the plantation planned to tap into a market segment that values ethically sourced, high-quality produce, enabling the plantation to meet rising demands for this exceptional fruit, while promoting sustainability and responsible farming practices.
Naza Agro has appointed Top Fruits Sdn Bhd, one of the top exporters of premium durians to China and other countries, as its strategic partner.
Leveraging on the latter's extensive experience in the durian industry as well as their expertise in both upstream and downstream activities, Naza Agro hopes to expand into downstream activities in the future.
Located in Mukim Semantan Ulu in Raub, the Naza Agro's plantation is nestled between the majestic Titiwangsa Range and Benom Mountain Range.
This prime location, favourable climate with optimal temperatures and humidity levels, creates the ideal environment for durian trees to flourish and produce superior quality fruits.