KUALA LUMPUR: Chinese multinational home appliances and consumer electronics company Haier Group Corporation is targeting 30 per cent sales growth by December 2023.
In 2022, Haier recorded 25 per cent year-on-year (YoY) growth in sales on the back of increasingly greater market acceptance and buoyed by continued trust and confidence from domestic customers.
The global home appliance and consumer electronics brand has also launched nine new products, consisting of a refrigerator, two washing machines, a dryer, a ventilation hood and a gas hob, two TVs, and a water heater.
As part of the growth plan, Haier is expanding its network of retail points in Malaysia by adding more Haier Brand Shops to widen its reach and be closer to customers.
To date, 43 Haier Brand Shops are operating in key locations and major cities nationwide.
Haier Malaysia managing director Fan Jing said the brand offers a full range of quality home appliances tailored to provide comfort and convenience and meet the needs of discerning customers.
"Users' needs are the most important aspect of Haier's product development.
"Having research and development (R&D) centres worldwide helps us in this regard.
"We are consistently conducting market research and engage in conversations with customers and dealers to better understand
Malaysian wants and needs," he said in a statement.
He said the brand aims to enhance satisfaction through personalised attention and interaction.
"Going forward, we see Malaysia continuing to be a key market for Haier as it has for the past two decades.
"We hope to continue meeting the expectations of Malaysians and growing alongside them," Fan said.
Haier anticipates that the introduction of the new products, in addition to the existing lineup, will significantly boost the company's expansion within Malaysia.