KUALA LUMPUR: Panasonic Malaysia is showcasing its innovative nanocare that combines beauty needs with cutting-edge technology for hair and scalp care at a roadshow from Nov 2-5.
Panasonic's nanoe technology and double mineral hair dryer coded EH-NA98 will be the heart of the roadshow.
Panasonic Malaysia Sdn Bhd e-commerce department general manager Chew Keng Heng said the hair dryer is already available in the market.
"Its key selling point will be our technology. This is not just a hair dryer but it can also be used to enhance your wellness. Our key proposition is to be part of our consumers' wellness journey," he said today.
The nanocare hair dryer is available in blue, red and black.
"It is infused with Panasonic's proprietary nanoe technology that provides nano-sized electrostatic atomised water particles that penetrate deep in the hair, creating an optimal water balance that results in smooth and shiny hair.
"At the same time, this technology is able to moisturise the skin and scalp. Complementing the nanoe technology, the double mineral ions tighten hair cuticles and minimise damage," Chew said.
Customers can experience the world of Panasonic's nanocare series and nanoe technology in person during the roadshow.
Professional hairstylists will dazzle with live hair styling and treatment sessions using the EH-NA98 hair dryer to show instant results.