KUALA LUMPUR: UEM Sunrise Bhd has partnered with Affin Bank Bhd through its latest mortgage acquisition programme called "Affinita" to empower women and promote homeownership among them.
This is the company's second collaboration with Affin Bank, with the first one held in 2022 called "Home Step Fast/i" to encourage home ownership and provide more savings for homebuyers.
"Our partnership with Affin Bank is one of our many efforts to provide homebuyers with the financial support to afford their dream homes.
"The partnership also represents a significant step towards supporting women in various aspects of their lives, and by providing access to attractive financial support, we can empower women to achieve their dreams of property ownership, among other things," said UEM Sunrise chief marketing officer Kenny Wong.
Wong said the partnership now includes homeownership within the company's projects in Klang Valley and Johor.
The MINH in Mont'Kiara, The Connaught One in Taman Connaught, Residensi AVA and Residensi ZIG in Kepong, Serene Heights Intrika in Semenyih, and KAIA Heights in Taman Equine are among them.
Wong said Aspira Gardens and Aspira ParkHomes in Gerbang Nusajaya, as well as Serimbun in Iskandar Puteri in Johor, are ideal for female first-time home buyers, upgraders, and buyers looking to expand their property portfolio.
"We are not just about building homes...we are constructing a future where everyone, especially women, can confidently step into homeownership.
Affin Bank managing director of mortgage business Jessie Wong said the bank is thrilled to announce its collaboration with UEM Sunrise.
"By participating in our programme, you can unlock incredible discounts and redeem benefits through our esteemed network of 100 exclusive merchants, offering a whole range of lifestyle products and services curated especially for women.
"By focusing on women's growth and providing tailored support, the bank is championing a more inclusive and equitable society.
"We firmly believe in the power of empowering women to take charge of their financial future. By offering attractive financing options and partnering with merchants to provide exclusive discounts, we are not only encouraging women to invest in property but also fostering their personal and professional growth," she said.
Among the various incentives are access to Affin Bank's INVIKTA Premier Banking for female customers with financing amounts exceeding RM500,000.