KUALA LUMPUR: Jaya Grocer's internal bakery division The Baker's Son has unveiled a refreshed appearance at Sunway Geo and this will be expanded to all upcoming stores.
The Baker's Son head baker Peter Tan says the mission has always been to offer healthier alternatives for customers without compromising quality or taste.
"Till today, we have stayed true to that mission by sourcing natural and premium ingredients, while standing firm against the use of preservatives, artificial colouring or additives.
"We are proud that our revitalised look embodies these principles and are confident it will resonate with the modern, health-conscious customer," he said.
Tan clarified that the refreshed look is tailored to the tastes of health-conscious families, emphasising a dedication to quality, ingredient transparency and delivering value for money.
"We remain committed to providing high quality at an affordable price, ensuring healthier options can be offered to all, with loaves starting from RM6.90.
"This extends from our loaves to our French butter croissants - which sells over 100,000 pieces per month," he added.
Jaya Grocer deputy chief executive officer Daniel Teng said it will launch The Baker's Son patisserie across selected stores, offering a selection of four-inch cakes, suitable for small families and gatherings.
"We recognise the importance of these products as staples in family meals, and we aim to offer better and healthier options that bring joy to the dining table," said Teng.
To coincide with its fresh appearance, The Baker's Son organised a special kid's bakery workshop exclusively for Jaya Grocer members, providing children with a chance to enjoy baking.