Women shaping up future of esports, gaming

KUALA LUMPUR: The Malaysian gaming industry and esports are seeing more participation from women.

PUBG Mobile said women are not only making their mark as players but also play significant roles in running esports and gaming organisations, game development and other aspects of the industry.

PUBG Mobile Malaysia social media and community manager Ivana Coelho said she encountered condescending behaviours from male peers when she just started out.

"However, I am delighted to share that I have since found myself surrounded by cooperative and supportive colleagues who value diversity and collaboration. If you are facing negativity because you are different, remember, you can create the team you dream of," Coelho said.

Senior business development manager Ashley Phuah recounted her experience facing judgement for being a female in the male-dominated industry. 

"Sometimes, it is best to just let your work show itself and just do your best. Fortunately, I have been blessed with a supportive team, which helps a lot as well.

"Everyone is entitled to their own opinions, what I can control is my performance, style and mannerisms to prove any doubters," said Phuah.

She was able to grow the PUBG Mobile Malaysia brand with numerous partnerships throughout such as their collaboration with Mechamato and BoBoiBoy, popular Malaysian animated shows, Polis Evo 3 and KL Gangster.

Malaysia hosted last year's PUBG Mobile Super League (PMSL) SEA Fall tournament which garnered thousands of fans to turn up to witness the grand finals on-ground.

Assistant Esports manager Maevelyn Chan played a significant role in the tournament last year where she managed team communications, and oversaw league operations.

In contrast to her colleagues, did not encounter gender biases in her workplace, particularly since she primarily operates on-ground.

She perceived being a woman as a positive aspect of her experience.

"Being a woman in the gaming industry can be advantageous as it facilitates smoother interactions and stronger relationships with the crew, players and other stakeholders. My own style of approach compliments the team and ensures seamless collaboration in my work." Chan said.

Meanwhile, graphic designer Lim Yee Teng said she has been fortunate enough to not experience any gender biases throughout her eight years of career.

"In the design industry, there is a growing recognition of the unique strengths that women designers bring to the table. Many employers now prioritise hiring women designers, appreciating their ability to infuse care and meticulous attention to detail into every project.

"I am proud to be a woman making my mark with a focus on strong visuals.  We bring unique perspectives and can excel in any design role," Lim added.

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