KUALA LUMPUR: Proton Holdings Bhd’s much anticipated sports utility vehicle (SUV) X70 was launched tonight by Prime Minister Tun Dr Mahathir Mohamad after months of anticipation.
Priced from RM99,800 in Peninsular Malaysia as well as Sabah and Sarawak, all four variants of the X70 will be powered by a 1.8-litre turbocharged, gasoline direct injection (TGDI) engine producing a maximum 181 hp and 285 Nm of torque.
The X70 is billed as the first premium SUV by a Malaysian automotive brand, and was jointly developed by Proton with partner Geely.
Proton is targeting a new market segment with the launch of the SUV, and it has also been hailed by the car maker as the key catalyst for the ‘total rejuvenation’ of the brand.
To give more incentives to Malaysian buyers, special value added packages were announced at the launch of the new SUV, known as Xtra packages.
The Xtra Service Package offers free parts and labour for the first service as well as free labour for five scheduled service appointments within 100,000km or five years.
With the Xtra Low Financing Package, Proton is offering low interest rates that start from 2.34 per annum for qualified buyers.
The Xtra Warranty Coverage Package will cover the X70 for up to five years regardless of mileage making it the first car by a national automotive brand to offer an unlimited mileage warranty.
Finally, the Xtra Data Package offers free internet data for five years (capped at 1GB per month).
The launch is the final culmination of over a year of preparation.
National carmaker Proton's search for a foreign strategic partner ended in May last year, after Zhejiang Geely Holding Group signed an agreement to acquire a 49.9 per cent stake in it.
According to Proton, when developing the Proton X70, both the company and Geely collaborated on multiple levels, including the cross deployment of staff in China and Malaysia, and testing in the Malaysian climate to the collaboration between local and international vendors.
The company said significant investments were made to its network for the arrival of the Proton X70, including an ambitious network expansion plan by inviting new investors to start Proton outlets and offering incentives for existing dealers to upgrade their facilities to 3S and 4S centres.
To date the plans for 115 centres have been approved with 71 already launched this year.
“The Proton X70 is the result of more than one year of hard work by Proton and Geely engineers, designers and hundreds of other people working together to develop the first premium SUV by a Malaysian car manufacturer. Proton is proud of our achievement and it is our belief Malaysian car buyers will be equally proud to own an SUV that will help to transform the Proton brand.
“With over 10,000 bookings, it already has a good start so we will work hard to deliver on our product and brand promise,” said Proton chief executive officer Dr Li Chunrong.
Li said deliveries of the new SUV will commence over the next few weeks.
“We want customers to get their cars as soon as possible. Some have had to wait for over six months, having given their name to dealers before bookings were even officially opened, so Proton is thankful to them for their patience and incredible brand loyalty,” he added.
Proton X70 prices
1. 1.8 TGDi Premium 2WD RM123,800
2. 1.8 TGDi Executive AWD RM115,800
3. 1.8 TGDi Executive 2WD RM109,800
4. 1.8 TGDi Standard 2WD RM99,800