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#TECH: Canon leads the domestic printer market

SHAH ALAM: Despite global and local economic challenges last two years, due to the Covid-19 pandemic, Canon Marketing Malaysia (Canon) continues to lead in the domestic printing shipment market.

Market research firm IDC, in its Worldwide Quarterly Hardcopy Peripherals Tracker 2021Q4, reported that Canon has achieved another record year in the printer segment.

It said Canon is the clear pioneer brand in the Inkjet Printer segment for 26 consecutive years since 1996. IDC also reported that Canon is the top Laser Printer brand for 7 consecutive years since 2015.

"We're incredibly honoured and proud to be maintained as the #1 brand in the market for both inkjet and laser printers. This achievement is aligned with our dedication and commitment to providing reliable quality products and extensive after-sales service support. We are glad that our innovations, solutions and services are addressing the needs of all user segments," said Canon Marketing Malaysia's Head of Consumer System Products Division, Sandy Lee.

As a total business solutions provider, Canon has a wide range of products for both the business-to-business (B2B) and business-to-consumer (B2C) market segments.

For the B2C market segment, Canon offers an extensive range of home printers and professional photo printers, that highly appeal to students, young executives, home users and photographers. For home printers, Canon's Inkjet Printer line-up covers cartridge-based and refillable ink tanks printers. Featuring "INKpressive Performance" and compact features, these printers allow users to achieve greater cost efficiency and higher productivity.

As for the B2B market segment, Canon offers high-performing inkjet and laser printers, that are able to help businesses deliver excellent printing performance. These printers carry comprehensive features which elevate businesses to a higher level of productivity. With high printing speed, connectivity, ease of use and advanced security features, Canon's range of printers perfectly satisfies the needs of small offices, home offices, small-medium enterprises and corporations.

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