SWEDISH retailer H&M has launched Essentials, a selection of best-selling designs to help wearers achieve the perfect look.
H&M Essentials is an ever-expanding range of products that never go out of style and with each drop, only a handful of styles are released.
The ongoing concept brings together the most popular classics, making it easier for men to find, buy and even replace their most-loved, most-needed and most-worn items. H&M Essentials also functions as a complete wardrobe as each component complements the others.
The first H&M Essentials release features seven items, including The Overshirt, The Jeans, The Sneakers and The T Shirt, with further handpicked garments joining the pack in Autumn 2022.
The brand says the enduring popularity of each of the Essentials means significant advances have been made in terms of functionality, durability and sustainability – all without compromising the original design.
The Essentials Hoodie, for example, is H&M Man's bestselling hoodie, having sold over two million pieces worldwide since its inception in 2015. As well as an increased percentage of recycled material in The Essentials Hoodie, subtle detailed changes have kept this garment continuously relevant.
This is the first time the brand's most sought-after products have been brought together under one umbrella in one easy-to-identify, easy-to-wear range, but the brand says it is just the beginning of the journey to increase quality, fit and consistency in men's wardrobe.
Shop fashion essentials that never go out of style at discounted prices with Lazada Voucher.