STYLING, processing, brushing and even friction from pillows can stretch and stress hair, weakening it over time. This loss of strength and elasticity can eventually lead to breakage.
Prevention from breakage is important as unlike skin, which can regenerate itself, hair breakage is irreversible, says Oribe Hair Care executive director of product development, Michele Burgess.
With this in mind, Oribe's Hair Alchemy Collection targets hair strength, blending superfoods and phyto-technology in hair care formulations to renew hair strands.
The formulas contain a curative blend of chia seed, plant-based protein and bio-fermented bamboo leaf, along with a moisture-charged hyaluronic acid complex.
Together, these ingredients transform weak, brittle hair into more resilient, healthier-looking locks by improving tensile strength (the amount of stress and stretch that can be applied to hair before it breaks) and increasing elasticity while reducing hair fall caused by breakage, allowing hair to grow longer.
The Hair Alchemy Resilience Shampoo contains a curative blend of ingredients to build strength from within while forming a "scaffold" around each hair fibre to reinforce strands.
A floral blend of daisy and honeysuckle extracts lengthen locks by strengthening hair from the root and fortifying brittle ends.
The conditioner, meanwhile, gives hair a dose of strength and softness.
It helps create a protective shield around strands to improve hair's structural integrity and prevent breakage.
A multi-action hyaluronic acid complex also rehydrates from within to deliver a surge of moisture and improve elasticity.
The Hair Alchemy Fortifying Treatment Serum complements these two products by further preventing hair breakage and strengthening strands from within.
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