#BEAUTY: Shine like a dragon

CETAPHIL has launched its "Shine Like a Dragon" festive campaign in conjunction with the Lunar New Year.

This campaign embodies the spirit of prosperity and joy, inviting Malaysians to achieve healthy and radiant skin with a "Skin-plicity" routine – a skincare regime that's simple enough for everyone to embrace amidst the hustle and bustle of celebrations in the Dragon Year.

This routine, dubbed the 3-Step CMP routine – Cleanse, Moisturise, and Protect, features three different product ranges including Cetaphil Core, Cetaphil Bright Healthy Radiance and Cetaphil Optimal Hydration. Each range effectively targets different skin types and skin concerns.

In the midst of joyous reunions, many are grappling with the complexities of maintaining skin health, especially those with skin sensitivity, says Galderma Malaysia country manager Cindy Tiu.

"External stressors such as weather conditions, pollution and the sun may also contribute to common issues like dryness, tightness and dullness," she adds.

Cetaphil has crafted the simple 3-step routine in recognition of the challenges individuals may face amidst the festivities, as they travel, face lack of sleep and cope with the extremely hot weather.

The routine helps skin stay hydrated and healthy well into the festivities and beyond.

To add to the excitement of the festivities, Cetaphil is introducing the Buy and Win Contest, offering shoppers a chance to win an array of exciting prizes.

Running until Feb 28, shoppers who purchase a minimum of RM88 worth of Cetaphil products can participate by simply sharing their receipts to 010-793 1060. For further details on the campaign and contest, please visit https://www.cetaphil.com.my/en/shine-like-a-dragon.html.


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