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#BEAUTY: Eco-friendly approach to looking good

LOOKING good doesn't have to come at the expense of the environment.

A growing number of consumers today are looking for eco-friendly or sustainable beauty and skincare brands.

The newest player in the market is Freshian, which is not only vegan-certified but also incorporates a range of environmentally friendly practices. This includes the use of a bio-PET box crafted from materials derived from sugar cane.

Even its make-up puff, a vital accessory in every woman's beauty routine, is made from corn starch to minimise the environmental impact.

Targeted at consumers who want a make-up experience that ties in with an eco-conscious and sustainable lifestyle, the brand's base make-up line has been designed to not only enhance skin but also soothe irritated skin and maintain the delicate balance of oil and water.

The key ingredients in the line, including fig and five types of hyaluronic acid, work together to provide a skin-friendly experience.

Many beauty enthusiasts swear by the charm of Korean cushion foundations — they're easy to carry and even easier to use. Freshian's version caters to different beauty preferences.

The Egg-Like Tone-Up Cushion for example, gives a rosy finish and has been infused with natural pigments from rosehip fruit and calamine, while the Egg-Like Cushion, is for those who prefer a semi-matte, long-lasting coverage.

The Vegan Lip Balm meanwhile, available in eight colours, provides hydration to lips while also doubling up as a lipstick and blusher to speed up your make-up routine.

Buy skincare at further reduced prices with a Shopee voucher
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