LETTERS: As the demand for eco-friendly products rises, so does greenwashing — a practice where companies exaggerate or falsely claim their products to be environmentally friendly.
One crucial aspect to watch out for is the use of vague or generic terms such as "eco-friendly," "green" or "natural" without specifics about what aspects make the product environmentally friendly.
Moreover, scrutinising claims without substantial evidence or third-party certifications can reveal potential instances of greenwashing. It's essential to seek proof supporting a company's environmental assertions.
Lack of transparency can be another red flag.
Another method is verifying the credibility of environmental certifications associated with products. Not all certifications hold the same weight, so it's crucial to look for certifications from reputable and established agencies in the industry.
Consumers must exercise caution when encountering comparative claims. Claims suggesting a product or company is "greener" than alternatives without providing data or context for comparison should prompt scepticism.
Overly positive labels should also raise questions.
Genuinely environmentally conscious companies demonstrate a commitment to continuous improvement. If a company's environmental claims seem lacking, it may indicate potential greenwashing.
Consistency in messaging is equally crucial. There should not be conflicting marketing messages that contradict a company's actual practices.
Consumers should be aware that greenwashing is prevalent in many industries, including fashion and apparel, energy, beauty and cosmetics, food and agriculture, financial services, real estate, tourism and hospitality, packaging, plastics and automotive. To combat greenwashing effectively, consumers must cultivate a critical mindset.
THE first step in countering greenwashing is research and education about sustainable practices and certifications.
Familiarise ourselves with reputable eco-friendly labels and certifications, such as SIRIM Eco-Labelling, Star, USDA Organic or Fair Trade to ensure chosen products adhere to stringent environmental standards.
SECOND, transparency matters. Seek businesses that share information about their supply chains, manufacturing processes and environmental initiatives.
THIRD, greenwashing often hinges on vague or misleading language to create a perception of environmental friendliness. Maintain a healthy scepticism towards terms like "all-natural," "eco-friendly" or "green" lacking specific details supporting these claims.
FOURTH, community engagement is key. Participating in online forums, social media groups, or local environmental organisations is valuable for sharing information and experiences related to greenwashing.
FIFTH, demand accountability. Consumers wield the power to demand accountability from companies.
DR ABDUL RAHMAN ZAHARI
Senior lecturer, Uniten Business School, Universiti Tenaga Nasional
The views expressed in this article are the author's own and do not necessarily reflect those of the New Straits Times