#BEAUTY: Foolproof hack for more natural-looking foundation

TIKTOK users can be both talented and creative when it comes to make-up. Although shared by a professional, the social network's latest viral hack is all about avoiding the mask-like or caked-on effect of foundation with a trick that's simple and accessible. Here's how it works.

Less is more! This approach to fashion and beauty has been widely accepted for many years, but trends can sometimes take things in the opposite direction. Make-up, for example, was long dominated by contouring and highlighting techniques designed to sculpt the face, or the heavy application of foundation to conceal imperfections. However, the pandemic -- with its lockdowns and working from home -- changed the game, as people sought to embrace more natural beauty looks. While foundation hasn't disappeared completely, many women have toned it down or turned to techniques designed to achieve a less obvious look.

As a result, tips and advice are proliferating on social networks, focusing on a naturally fresh, radiant complexion. And while skin care is the key to this, there's also a growing number of techniques aimed at reducing the amount of products and textures applied to build a beauty look. Such is the case with a tip recently shared by the professional make-up artist, Katie Jane Hughes, followed by over 200,000 people on TikTok. In a video lasting less than 30 seconds, she explains how a simple action, within everyone's reach, can give you a radiant, flawless complexion while keeping your base looking natural.

According to the make-up artist, the solution lies in the way we apply our foundation. Instead of putting the product on the brush, then applying it directly to the face, she advises rubbing the tool into the palm of the hand in circular movements first, then applying the remaining foundation to the face. This simple trick allows less product to be deposited on the face, thus avoiding the caked-on effect, and, above all, it distributes the product more evenly. In this way, the complexion is enhanced but still looks natural, without the risk of getting a mask-like effect or suffocating skin under too much product. The tip has already amassed almost 6 million views.

This isn't the first time that Katie Jane Hughes has been in the spotlight on the Chinese social network. In the fall of 2022, the professional make-up artist played a major role in popularising underpainting, a method of reversing the order of steps -- and products -- applied to the skin to achieve a flawless finish. To date, this technique has amassed over 250 million views.

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