#BEAUTY: Taking the safe, natural route

NATURAL, eco-friendly, vegan-friendly and "free of animal cruelty" are terms that consumers now look for when sourcing for beauty products.

It marks a shift in purchasing patterns, with more people now conscious of what they put on their skin, the ingredients in products and how these products impact the environment in the long term.

The demand for safer and sustainable products has seen more brands offering a more natural routine to skincare and cosmetics.

Here are some choices for the enlightened consumer with more than just beauty on her mind.

Pause Natural Underarm Scrub and Body Deodorant

Traditional deodorants and antiperspirants which work well to address sweat concerns may inadvertently block pores, leading to undesirable outcomes such as pimples, darkening, and unpleasant odours.

Pause Natural Underarm Detox Scrub aims to first eliminate odours by unclogging underarm pores. This removes dirt and impurities such as trapped sweat and bacteria, and the scrub also exfoliates dead skin cells.

The deodorant meanwhile, embraces a water-based formula that allows natural sweating while neutralising bacteria responsible for odour.

It doesn't block pores and tackles underarm odour concerns at the source while utilising natural scents like Japanese Cherry Blossom and Fresh Bamboo.

Anastasia Beverly Hills Brow Freeze

Formulated without parabens, phthalates, mineral oil, and fragrance, and dermatologist tested, this brow filler, a hybrid of brow wax and gel, features a triple-action comb applicator for better results.

Micro-bristles are also able to grab each hair to ensure full-looking, defined brows.

The quick-drying formula sets without any stiffness or crunchiness, while its travel-friendly design facilitates on-the-go application.

Skin Aqua Nexta Shield Serum UV Essence

Sunscreen is essential in tropical weather but harsh ingredients in certain sun protection products can be harmful to skin.

This version, formulated without octinoxate, oxybenzone, cyclopentasiloxane, and cyclomethicone, is a reef-friendly formula that cares for your skin and the environment. Allergy-tested, it is also suitable for sensitive skin.

As a broad spectrum sunscreen, it offers protection against both UVA and UVB rays, safeguarding skin from harmful ultraviolet radiation that can lead to sunburn and premature ageing and the development of dark spots.

A range of natural ingredients feature in this formulation, including geranium, pear, orange peel and artichoke extracts and vitamin C derivatives.

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